General Motors' global chief marketing officer, Joel Ewanick, has played hardball on ad rates with media outlets -- forcing some of them into a standoff with one the nation's largest advertisers, writes Brian Steinberg. Analysts are divided on whether the strategy is winning, with some arguing that Ewanick is quietly crafting good deals behind the scenes, and others saying that his power is temporary as long as GM brands are as vulnerable as they are.
Analysis: GM's intransigence may work as a short-term strategy
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