Australian safety ad wins 2 Grand Prix awards at Cannes

06/17/2013 | USA Today · Adweek

A three-minute McCann Melbourne animated spot for Melbourne Metro in Australia won two Grand Prix awards at the Cannes Lions International Festival of Creativity on Monday. The "Dumb Ways to Die" train-safety video shows blobs engaged in various death-wish activities while a cheery songstress narrates. It won the Grand Prix for direct marketing and public relations, and also took in a Gold Lion for promotional and activation.

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USA Today · Adweek

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