Creatavist app brings multimedia aspects to publishing

06/17/2013 | Wall Street Journal, The

Atavist's Creatavist application surrounds long-form writing with multimedia material for a more captivating tablet experience, Steve Dollar writes. "There are traditional magazine elements, but to be able to have the audio or a slideshow with music gives a more in-depth sense of place," says Sarah Menkedick, who tested the publishing platform. Media companies such as Paris Review and WBUR pay $10 a month to create custom mobile applications using Creatavist.

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Wall Street Journal, The

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