Europe sees surge in real-time bidding for mobile ads

06/17/2013 | Drum (Glasgow, Scotland), The · MediaPost Communications

A wider array of mobile devices and a more generous portion of ad budgets directed to mobile helped fuel a 275% increase in real-time ad bidding on mobile in the first quarter in Europe, according to ad technology platform Adform. Mobile's current share of 2.75% of total RTB impressions marks an increase from 1.25% in Q4 of last year.

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Drum (Glasgow, Scotland), The · MediaPost Communications