Harley's European efforts get papal blessing

06/17/2013 | Bloomberg Businessweek

Pope Francis blessed about 35,000 Harley riders in Vatican City on Monday as part of Harley-Davidson's 110th anniversary celebration. The motorcycle-maker is holding similar rallies in 11 countries this year, with a final celebration in Milwaukee that will feature musicians Toby Keith and Kid Rock. Harley's motorcycle revenue fell 13% in continental Europe during the first quarter, but Harley's hogs make up 57% of the U.S. market.

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