Japanese social networkers get in Line

06/17/2013 | Advertising Age (tiered subscription model)

Most of Japan's mobile social media users have left Twitter for a Japanese social network called Line. The platform, which rose to prominence after the Tohoku earthquake, has 50 million users and is used on a daily basis by 60% of Japanese women in their 20s and 30s. Now the network, which provides free instant-messaging and voice-calling functionality, is looking to attract an international audience.

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