Kraft is unapologetic over risque Zesty Italian picnic ad

06/17/2013 | Adweek/AdFreak blog

The group One Million Moms has taken issue with an ad for Kraft Zesty Italian dressing in which a picnicking man is provocatively posed, with only the slightest cover from a picnic blanket. The group said they wouldn't buy Kraft products until the company cleans up its act, but Kraft responded that "[p]eople have overwhelmingly said they're enjoying the campaign."

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