Olivari goes social with one-year "little things" campaign

06/17/2013 | New York Times (tiered subscription model), The

Olivari Olive Oil is breaking into the U.S. market with a social media campaign by Twofifteen McCann. The Facebook-based effort will show the "little things" the company does every day for a year, and offer "a series of gifts" that include recipes and videos, according to the company. The campaign will be seeded by paid bloggers.

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