Richard Branson, Arianna Huffington help launch The B Team

06/17/2013 | BusinessGreen (U.K.)

Richard Branson is among the co-founders of The B Team, a nonprofit that encourages business leaders to "prioritize people and planet alongside profit." The group's founding "B Leaders" include Arianna Huffington, Unilever's Paul Polman, Ratan Tata of the Tata Group and former Irish President Mary Robinson. "[W]e want to start a global conversation. ... We are keen to listen, learn and share with others to build businesses that do what's right for people and the planet," Branson said.

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