Seattle Sun Tan text-message campaign generates major response

06/17/2013 | Mobile Marketer

A text-messaging campaign by Seattle Sun Tan generated a 57% redemption rate, while customers taking advantage of the offer spent an overall average of 500% more than consumers who didn't get the message. The campaign included digital and in-store calls-to-action. "In launching our text-message-marketing campaign, we're now able to build loyalty with our customers on the one device that never leaves their side, with a marketing channel that is able to work across any mobile device that our customers may be using," said Stewart Kelpe, vice president of marketing at Seattle Sun Tan.

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