Social buzz helps restaurant chains shape their menus

06/17/2013 | Restaurant-Hospitality.com

Online reputation management firm newBrandAnalytics has used more than 150,000 online mentions of 100 buzzworthy restaurants on a slew of social sites including Twitter, Yelp and OpenTable to glean the most popular food, beverage and dessert trends. Restaurant chains including Ruby Tuesday and the Garces Restaurant Group are using the insights to tweak their menus and, in some cases, determine ahead of time how patrons might react to menu changes.

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