Social buzz shapes menus

06/17/2013 | Restaurant-Hospitality.com

Online reputation management firm newBrandAnalytics has used more than 150,000 online mentions of 100 buzzworthy restaurants on a slew of social sites including Twitter, Yelp and OpenTable to glean the most popular food, beverage and dessert trends. Restaurants are using social media insights to tweak their menus and, in some cases, determine ahead of time how patrons might react to menu changes. The data helped compile today's top ten food, beverage and dessert trends.

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