Study: Consumers remember mobile ads that come with rewards

06/17/2013 | Adweek

Rewards-based mobile advertisements improve metrics such as brand interaction and in-store shopping for the brand, a survey from SessionM has found. Ads that offered consumers a reward for interaction improved ad awareness by 63% and brand favorability by 21%. Gift cards, coupons, event tickets and loyalty points were consumers' most preferred rewards, in that order.

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