U.K. carriers plan targeted mobile ads

06/17/2013 | SNL Financial (free content)

U.K. mobile users can expect to begin receiving targeted ads via their mobile applications as soon as this summer, thanks to the efforts of three of the country's largest carriers. Vodafone Group, EE and O2 are launching the coordinated initiative through their joint venture, Weve, which was formerly a mobile payments project but now serves as a databank for ad targeting.

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SNL Financial (free content)