What great viral content has in common

06/17/2013 | TechCrunch

People are more likely to pass on content to friends that makes the sender look good, writes word-of-mouth-marketing researcher Jonah Berger. He and his team looked at 7,000 pieces of content to find out what makes them spread. Strong emotional reactions, practical utility and having a compelling storyline are other factors that help content spread.

View Full Article in:

TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA