What great viral content has in common

06/17/2013 | TechCrunch

People are more likely to pass on content to friends that makes the sender look good, writes word-of-mouth-marketing researcher Jonah Berger. He and his team looked at 7,000 pieces of content to find out what makes them spread. Strong emotional reactions, practical utility and having a compelling storyline are other factors that help content spread.

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