Google study: Branding takes on larger role in search ads

06/17/2014 | Adweek

Search advertising is no longer just about direct response as marketers use the medium more and more to build brand awareness. A study by Google and Ipsos MediaCT found that search ads with a brand focus lift awareness by an average of 6.6 percentage points.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Video Center of Excellence
New York, NY
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY