Google study: Branding takes on larger role in search ads

06/17/2014 | Adweek

Search advertising is no longer just about direct response as marketers use the medium more and more to build brand awareness. A study by Google and Ipsos MediaCT found that search ads with a brand focus lift awareness by an average of 6.6 percentage points.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY