For this successful e-tailer, good marketing is about being folksy

06/18/2004 | MarketingProfs

Online retailer SitStay, which sells high-end dog products, has grown from a tiny home-based business seven years ago to a multi-million dollar business with a huge warehouse and an e-mail letter that goes out to 30,000 opt-in customers. Founder Kent Krueger explains the firm's marketing techniques, which include always keeping a very upbeat and folksy tone in its e-mails.

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