For this successful e-tailer, good marketing is about being folksy

06/18/2004 | MarketingProfs

Online retailer SitStay, which sells high-end dog products, has grown from a tiny home-based business seven years ago to a multi-million dollar business with a huge warehouse and an e-mail letter that goes out to 30,000 opt-in customers. Founder Kent Krueger explains the firm's marketing techniques, which include always keeping a very upbeat and folksy tone in its e-mails.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA