Commentary: Lands' End's online swimsuit approach

06/18/2007 | StorefrontBacktalk

Bricks-and-mortar stores can offer swimsuit customers a chance to touch and try on different items, while online shops offer an escape from the often embarrassing experience of purchasing swimwear in person. Evan Schuman recommends looking into Lands' End's new tools, which enable online customers to "send messages to a personal shopper and match suits to their body types through a search mechanism that lists six elements."

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