Upfront may be more robust than predicted

06/18/2007 | Mediaweek

The upfront may be stronger than projected, based on how quickly GroupM completed negotiations last week with NBC. GroupM agreed to an average cost-per-thousand increase of 5% in its dealmaking with fourth-place NBC, and reportedly was finalizing increases averaging 8% to 9% for prime-time programming in deals with Fox and CBS.

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