Big brands are still cautious about digital

06/18/2008 | Washington Post, The

Many of the biggest brand marketers in the U.S. in terms of ad spending have been slow to channel ad dollars into digital media. IAB President and CEO Randall Rothenberg said, "While spending on Internet marketing has been growing dramatically over the past decade, the top 50 or 60 brand marketers are very much underrepresented."

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