4 ways to give your e-mail more zip

06/18/2009 | Bloomberg Businessweek

A lot of business is conducted through e-mail, so messages need to be effective to generate a response. Stacey Hanke, author of "Yes You Can! Everything You Need from A to Z to Influence Others to Take Action," offers four tips for creating e-mail, starting with grabbing the reader's attention quickly.

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