Column: Groups remain the holy grail of travel sales

06/18/2009

Mark Murphy of TravelPulse.com writes that selling group travel continues to be an attractive segment for many agents. "At a time when it's even more important to do more with less, groups could be just your ticket to build a large base of business while everyone else is singing the blues," Murphy writes. "It comes down to the power of numbers and what they mean for an agent, who is literally trading hours for dollars."

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