Grey to lead NFL branding effort

06/18/2009 | Adweek

WPP Group's Grey won a review to handle the National Football League's marketing and branding efforts, estimated at $158 million in 2008. "Grey presented us with creative that promises to pay tribute to our sport and fans and resonate across media channels to further drive consumption of each of our properties," said Mark Waller, senior vice president for marketing and sales with the NFL.

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