IPG shops, clients to test mobile search from Getfugu

06/18/2009 | Mediaweek

Under a new collaboration, Interpublic Group's Emerging Media Lab will be the first to try out, through focus groups, Getfugu's latest mobile search ad technology and applications. Among the first products is a mobile search app coming in the fall that could be used by marketers for place-based mobile ads, according to this article.

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