Google tool allows smartphone users to click-to-call local businesses

06/18/2010 | Adweek

Google has created a click-to-call tool for smartphone application developers that gives users the ability to dial local businesses by clicking on a mobile banner ad. Progressive Insurance and Jimmy John's Gourmet Sandwiches are among the ad clients who are tapping this feature, which is available on the Android and iPhone, according to this article.

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