Havas Digital teams up with Kenshoo for pay-per-click tools

06/18/2010 | MediaPost Communications

Havas Digital is the latest agency group to partner with Kenshoo to optimize with analytics and other tools its pay-per-click efforts in the U.S., U.K., Brazil and France. Kenshoo has the ability to collect data from Google, Bing, Baidu and other search engines representing 90% of global traffic, as well as Facebook, the iPad and DoubleClick as exchange, among other channels.

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