Internet comes of age as celebs take to online ads

06/18/2010 | New York Times (tiered subscription model), The

More celebrities are popping up in Internet ads as brands turn to familiar faces as a way to attract attention online. Personalities such as cooking host Paula Deen are helping companies reach out to fans thanks to their "borrowed interest," according to Kraft marketing executive Howard Friedman.

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New York Times (tiered subscription model), The

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