PepsiCo social-media director bubbles with ideas

06/18/2010 | MediaPost Communications

Bonin Bough, director of digital and social media at PepsiCo, said the company is expanding social-media efforts, commenting, "I believe in doing small experiments and rolling them out in a big way." He recently created a "Mission Control Center" for Gatorade that measures real-time analytics for the brand.

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