Quickservice chains switch strategies post-recession

06/18/2010 | Economist (free content), The

The recession and recovery are bringing ongoing change to the quickservice industry as chains battle for price-conscious customers. Some chains, such as McDonald's, fared well during the downturn, while others lost out when consumers stuck to the low-priced specials designed to get them in the door. The Economist takes a wide-ranging look at the industry and its upcoming trends, including industry consolidation, overseas growth and an increase in breakfast, snack and coffee offerings.

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Economist (free content), The

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