Sony seeks to broaden appeal of PlayStation 3 beyond gamers

06/18/2010 | MediaPost Communications

Sony is aiming the next installment of the "It Only Does Everything" effort for its PlayStation 3 at women and families. The online and TV campaign from Deutsch LA aims to convert moms into brand ambassadors who will share the message that the PlayStation is a kind of entertainment center that will appeal to everyone, according to this article.

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