Fighting back after the blow of a "no decision"

06/18/2012 | B2B Lead Generation Blog

Research has found that more deals are resulting in customers failing to make any decision. You can help to avoid these "no decisions" in a number of ways, such as by talking to your customers and by re-evaluating your sales process. "The prospect has got to see they're going to get a return on investment from your product, or you're going to end up with the dreaded 'no decision,' " said Jim Dickie of CSO Insights.

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