3 key areas for innovation

06/18/2013 | InformationWeek

Many innovations involve changes in a company's business model, the customer experience or the platform through which products and services are delivered, write Ryan Pikkel and Brian Quinn. They explain how to identify opportunities to get ahead by innovating in each of these areas. "Observe how the current game either fulfills or disappoints customers, and imagine how you could deliver a new promise," they write.

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