Bennigan's CEO writes the book on turnaround strategy

06/18/2013 | Forbes

Bennigan's CEO Paul Mangiamele shares the tale of how he and other former franchisees brought the bankrupt chain back from the brink in his book "Bennigan’s Return to Relevance … Bleeding Green 25/8". His tips for turnaround success include: tap into fans' strong feelings for the brand, analyze what went wrong so you can fix it across the chain and inspire staff from managers to busboys to go above and beyond.

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