Chains adjust to living life on the little screen

06/18/2013 | QSR Magazine

Restaurant chains must have an online presence and participate in the social conversation to grow their brands in today's digital world, but the technology can be a double-edged sword, experts point out. The same medium that helped Taco Bell build a frenzy for its new Doritos Locos Tacos also gave angry fans a platform when local restaurants weren't ready with the new menu items on time.

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