Column: How agents can streamline their selling fundamentals

06/18/2013 | Travel Research Online

Travel agents can improve their business' selling capabilities by focusing on their top-selling travel types, sticking to vendors that match their desired products and monitoring travel trends for the most profitable channels, John Frenaye writes. "I find that the secret is to not make huge sweeping changes, but to break down your business into smaller pieces so you can really see what lies underneath the big picture," Frenaye writes.

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