Facebook says it has the targeting answer for mobile marketers

06/18/2013 | MediaPost Communications

Facebook says it can deliver highly targeted batches of consumers to advertisers based on data compiled from their mobile social media activities. The pitch makes sense, but marketers apparently haven't yet responded, writes Steve Smith. "After all of these years both on the Web and mobile hearing about leveraging data ... I am still waiting to see how such an advanced ad ecosystem looks to the user."

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