Fox asks Super Bowl marketers to buy time on Fox Sports 1

06/18/2013 | Variety

Fox is following a practice set by previous Super Bowl networks CBS and NBC by tying ads for its coverage of the 2014 big game to placements on its Fox Sports 1 cable network and its other sports properties. Fox Sports 1 is set to premiere Aug. 17 in about 90 million homes. The bundling push may be dampening Fox's Super Bowl ad sales, however, as sales are reportedly progressing slower than CBS' pace last year. A Fox Sports spokesman said the network is "anticipating a very healthy marketplace" for the event.

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