How not to alienate your customers on social media

06/18/2013 | Charlotte Observer (N.C.), The

While connecting with customers is important, it's equally critical not to bombard them with too many mailings or social media posts trying to sell them things, writes Marty Minchin. Make sure your content is interesting and that it's not always about you. Some entrepreneurs gain loyal followings by also promoting the neighborhood where they are located, for example. Avoid posting political or religious opinions and take time to respond to comments, Minchin writes.

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Charlotte Observer (N.C.), The

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