Innovation isn't about "wacky" inventions, Google exec says

06/18/2013 | Philippine Daily Inquirer

Innovators should simply aim to better serve their customers' needs, says Joe Adam Fry of Google's Global Creative Team. "Creativity is not about some wacky, totally new and out-of-this-world ideas," he explains. "It's about ... making what seems to be an old idea more relevant to your customers."

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