Mars launches bite-size Twix Mix sharing pouch

06/18/2013 |

The Twix Mix sharing pouch, which features bite-size pieces of caramel and Twix cookies covered in chocolate, taps into the growing market for bite-size confections. "As we continue to see consumers swapping their Big Night Out for a Big Night In, we have witnessed the incredible impact this has had on the confectionery market and in particular, on bitesize products," said Nicola Lacey, Mars UK's central sales director.

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