Motorola shifts global media from Mindshare to Digitas

06/18/2013 | MediaPost Communications

Digitas has won Motorola's global media business without a formal review. The Google-owned company had been using Mindshare for what was estimated as a $550 million spend as recently as 2011. Motorola's vice president of global brand and product marketing, Brian Wallace, recently worked for Samsung, where he hired Digitas' sibling Razorfish.

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