N.C. landscape company shifts business focus to weather the economy

06/18/2013 | GreenIndustryPros.com

Landscaping company Greenscape in Holly Springs, N.C., has changed the focus of its business to survive a weak economy, according to this article. The company shifted from high-end design/build projects to strengthening lawn care and maintenance-related segments of the business. To expand its market for lawn care, Greenscape set aggressive goals and used neighborhood marketing to acquire customers, this article says.

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