Social media strategy tips for small businesses

06/18/2013 | B2C Marketing Insider

A good social media strategy for small business incorporates scheduling tools such as HootSuite and TweetDeck to make sure content goes out on time, writes Charlotte Johnson. She also recommends assigning social media responsibilities to someone with a strong sense of the brand rather than just the youngest person in the office and focusing on building a small but loyal community rather than a large, unengaged one. Use free analytics tools such as followerwonk and wefollow to see who's watching and make tweaks to your plan, Johnson adds.

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