Wal-Mart aims to take the guesswork out of Twitter promotion

06/18/2013 | SmartBrief/SmartBlog on Social Media

Wal-Mart has multiple Twitter handles, so the retailer's data mavens put systems in place to automatically cross-post each day's most successful tweets from across the company's social media portfolio. That ensures that followers are exposed to the chain's objectively most-talked-about social content, rather than just the tweets that individual social media managers are proudest of.

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