What investors don't want to hear

06/18/2013 | Business Insider

Investors will be wary of your startup if you tell them you're not investing your own money, or that everyone will be interested in your product, Michael Cohen and Robin Lovell write. "[T]here's no way a single offering can ever satisfy the preference of every consumer," they write. Also, don't assume that you are the first person to come up with your idea, they write.

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