Why it's time for industry to adopt digital screeners

06/18/2013 | SmartBrief/SmartBlog on Leadership

Red Touch Media is pushing for the TV industry to drop one of the last vestiges of the pre-digital past: the DVD screener. The company's Bridge content management and distribution platform allows for content to be sent digitally with copyright protections and provides tools to monitor who viewed the content, how much they watched, and any places where they hit pause or re-watched a segment.

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