The release of the Amazon Fire phone, complete with showrooming-friendly feature Firefly, will "rapidly accelerate showrooming," according to Rich Guest, U.S. president of Tribal Worldwide. Firefly will use a 13-megapixel camera to read QR codes on in-person products and show users the same items on Amazon. One free year of free-shipping service Amazon Prime will be included with the phones.
Amazon smartphone is unveiled with online shopping feature
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