Brands seek emotional response with "biomotive" packaging

06/18/2014 | Adweek

U.K.-based Elmwood is helping brands design packaging around "biomotive triggers," a neuromarketing tactic that uses shapes and colors to elicit certain emotions from consumers. "Biomotive ... makes you look at design in a functional way, not just at the way it looks," said Steve Curzon of Gressingham Foods, which credits Elmwood's packaging and label changes with a 47% increase in sales.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY