Mondelez channels 10% of its TV budget to online video

06/18/2014 | Mobile Marketer

Mondelez is partnering with TubeMogul to automate the planning, buying and serving of its online video inventory as the company reallocates 10% of its TV budget to online video. The company cites declining engagement with TV commercials and sees digital, including mobile devices, as an alternative to reach less distracted consumers.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX