Mondelez channels 10% of its TV budget to online video

06/18/2014 | Mobile Marketer

Mondelez is partnering with TubeMogul to automate the planning, buying and serving of its online video inventory as the company reallocates 10% of its TV budget to online video. The company cites declining engagement with TV commercials and sees digital, including mobile devices, as an alternative to reach less distracted consumers.

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