Restaurants quench summer thirst with specialty drinks

06/18/2014 | SmartBrief/SmartBlog on Food & Beverage

Beverage sales have grown in importance to restaurants looking to boost profits, and summer brings a new round of specialty drinks aimed at helping patrons beat the heat. Chains including Jamba Juice, Wayback Burgers and Sonic are touting new shakes, frozen drinks and other high-margin beverages that command a premium price.

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